Jeanine D. Liburd is the Chief Social Impact and Communications Officer for BET, a unit of ViacomCBS Inc. (NASDAQ: VIAC, VIACA) the leading provider of quality content for the African American audience and consumers of Black culture globally. In her role, Liburd leads and elevates a portfolio of multiplatform social change initiatives that empowers the BET audience to have an impact on the critical issues facing the Black community today. Additionally, she leads the company's corporate communications, internal communications, social responsibility, and events teams. Liburd is based in New York and reports to Scott Mills, President of BET.

Liburd develops initiatives that aim to empower and measurably impact the Black community. In 2020, she built several action-oriented impact campaigns – including BET’s COVID relief effort, in partnership with United Way Worldwide, raising over $19 million in emergency relief. She created the company’s signature civic engagement campaign – Reclaim Your Vote and National Black Voter Day in partnership with the National Urban League and led the company’s response in the aftermath of George Floyd, with the creation of the Content for Change initiative focused on utilizing media to help combat racism and racial inequities in America. Notably, ViacomCBS has adopted this campaign company-wide.

Liburd also spearheads the network’s social impact conference, META (Media, Entertainment and Technology Alliance) designed, to explore how the most influential people and platforms across these sectors can work together to positively impact outcomes for the African American community.