Full Name
Antonio McBroom
Job Title
Franchise Owner
Primo Partners
Speaker Bio
Antonio L. McBroom is the franchise developer of Ben & Jerry’s with retail and business locations throughout North Carolina, Georgia, Florida and Texas. Antonio grew up in rural North Carolina and earned the Morehead-Cain scholarship to the University of North Carolina at Chapel Hill. While attending college he began his journey with Ben & Jerry’s in 2004, “Scooping his way up” from minimum wage scooper to shift leader to shop manager. He later seized the opportunity to purchase the Chapel Hill shop in 2008, becoming the youngest franchisee in the company’s history. Antonio became a multi-unit franchise operator in 2012, first growing operations within the triangle and triad regions of North Carolina, and then growing regionally in the Atlanta metro, central Florida, and greater Houston metro area. Antonio and his “Team Primo” have innovated by propelling the off-premise category by double digit sales growth annually. The company is currently a global sales leader for Ben and Jerry’s system wide.

Antonio resides in North Carolina with his wife and two children.
Twitter Handle
Antonio McBroom