Lisa Sherman is an innovative leader and accomplished operating executive with deep experience in the private and non-profit sectors. She has over 35 years of experience building, transforming and growing organizations. As president and CEO of the Ad Council, she leads all aspects of this national institution. Working at the intersection of media, marketing, technology, entertainment and advertising, the Ad Council convenes the world’s best marketers to create public engagement campaigns. By leveraging leading-edge products, approaches and digital technologies, the organization tackles the most pressing issues facing the country.

Prior to the Ad Council, Lisa was at Viacom where she built a powerful media business, launching and leading Logo TV, the first cable network for LGBTQ audiences. She also held a number of senior operating roles at Verizon, ad agency Hill Holliday, and the Women’s Sports Network, the VC-backed marketing company she co-founded.

Sherman is a thought leader, frequent public speaker, and an active participant on advisory boards for several industry and public service organizations, including the World Economic Forum’s Information and Entertainment Stewardship Board. In addition, she is an Advisor to Guild Education, a 2019 female founded EdTech Unicorn and a member of the Board of Trustees at her alma mater, Dickinson College. Lisa has also been recognized with a number of industry and community service awards, most recently being honored as the American Marketing Association 2020 Non-Profit Marketer of the Year and the prestigious 2019 Matrix award, from the New York Women in Communications.