Ariba is an innovation leader focused on creating social impact. As an immigrant Bengali woman who discovered her profound hearing loss at age eight, she is a passionate advocate for diverse, marginalized voices that often go overlooked. Ariba designs inclusive and equitable human-centered products and experiences by developing teams built on curiosity, resiliency, and experimentation.
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Through her role as the Director of Innovation at the Ad Council, she established the organization's first-ever innovation practice. Her current projects include scaling equitable design practices across the organization, leading design sprints, creating digital products for social impact, exploring future-forward technology, and nurturing a culture that fosters equity and innovation.
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Ariba is an international speaker on bringing equity into tech and has spoken at events across the U.S., U.K., Japan, and Chile. Beyond this work, she volunteers to teach UX design to marginalized high school students in NYC.