Paul Woodruff serves as the Executive Director of Prosperity Connection and Vice President of Community Development for St. Louis Community Credit Union (SLCCU). In these capacities, he is responsible for managing strategic initiatives which fund, support, and advance interventions designed to decrease racial and economic inequity throughout the St. Louis region. During his tenure, he has built a robust, data-informed financial coaching program, launched RedDough Money Center as a lower-cost payday loan alternative, and established numerous strategic alliances with public, private, and non-profit entities to fund and support key initiatives led by both the credit union and Prosperity Connection.

He began his career in 2009 as a teller at SLCCU and has subsequently worked as a business development specialist and manager of community development. In 2013, he moved into his dual role as the head of Prosperity Connection and VP of Community Development for SLCCU. Prior to joining the credit union, he received his Master’s in Public Administration from St. Louis University, where his research focused on credit union alternatives to payday loans.

As an active member of the community development sector, Paul serves in a variety of advisory roles, some of which include on the Board of Directors for the Inclusiv Credit Union Network and US Bank’s National Community Advisory Committee. Outside of work, Paul loves to read, cook, entertain, and enjoy the cultural offerings of his beloved hometown, St. Louis, Missouri.