Name
Who Tells Your Purpose-Led Story?
Date
Thursday, November 19, 2020
Time
3:20 PM - 3:40 PM (EST)
Description

The pandemic has enhanced the need to tell your purpose-led story.  Today’s consumers make belief-driven purchases and want to support brands that align with their values but many organizations struggle with how to communicate their purpose. This fireside chat will delve into how to shape your purpose-led story and build authentic connections with your audience.

Lisa Sherman Sabah Ashraf